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Finding a Home for Wild Horses and Burros

Recently, Innovative Media was tasked with creating a series of high-definition television commercial for the Bureau of Land Management. These national spots promote the Bureau's Wild Horse and Burro adoption program.

In order to maintain a healthy and sustainable horse and burro population on federal land, the BLM searches for qualified trainers to adopt some of these magnificent animals.

We were asked to write and edit commercials that would communicate the mission of this program and create a call to action resulting in the adoption of these animals.

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Using existing Bureau footage, we were able to craft a thirty-second story about the adoption program. Completed in just under a week, these commercials aired nationally in high-definition on RFD-TV.

You can view one of these spot in our
Examples section.

For more information about the Wild Horse and Burro Program, visit
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