Creative - HD Production - Editorial - Interactive - Live
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There's More to LIFE This summer LIFE Senior Services collaborated with Innovative Media, LLC to create a Public Service Announcement to build awareness for the non-profit which promotes independence, dignity and quality of life for older adults.
As a Tulsa Area United Way agency, LIFE serves throughout northeastern Oklahoma helping seniors stay active, independent and living at home, as well as helping families as they care for their older loved ones.
The challenge was to create a vehicle that would communicate LIFE’s mission, highlight its services, and help to build its brand within the community… all within thirty seconds. Writer and director, Jim Dilley explains: “The services that LIFE offers would more than fill an hour-long show. But we came up with a concept that focuses on how LIFE meets the needs of people dealing with aging issues.”
Limited budgets prohibited the use of professional talent. Fortunately, the families LIFE works with were more than happy to help – and they did a great job expressing themselves. It was a hot, tight two-day shoot, but the cast and crew gave everything they could to make this significant project a success.
The PSA was shot using a new Panasonic AG-AF100 4/3” sensor camera, which delivered vivid and compelling images. The footage was then transcoded and edited in one of Innovative Media’s Final Cut Pro edit suites.
“We are thrilled with the finished product,” said Carol Carter, Marketing and Public Relations Coordinator for LIFE Senior Services. “Jim really helped us capture the heart and mission of LIFE in 30 seconds and on a tight budget.”
Check out the finished PSA below.
For more information on the services provided by LIFE Senior Services visit www.LIFESeniorServices.org or call SeniorLine at (918) 664-9000.